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<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">自1999年廣汽本田成立國內第一家4S店以來，中國汽車4S經營模式已經走過了20個春秋。從最初的快速增長到如今的銷量下滑，汽車經銷商之間的競爭日趨激烈，加上市場集聚效應凸顯，集團經銷商銷量占比逐步擴大，品牌優勢更加突出。多重因素，都使得中小型汽車經銷商的處境尤為艱難，一方面沒有足夠的規模效益應對大環境的沖擊，另一方面又受到大集團帶來的市場競爭壓力，在這種情況下，唯有轉變經營思路、修煉內功、強化實力，才能在這場寒冬中得以生存，走出一條適合自己的發展路徑。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">海陽市海嘉汽車城有限公司（以下簡稱“海嘉”）就是這樣一位在逆市中奮勇突破的前行者。海嘉成立于1985年，經過30多年的發展，現已覆蓋整車銷售、售后維修、汽車檢測、二手車置換、代理保險、汽車裝潢、上牌年檢等業務板塊，經營上汽大眾、北京現代、長城、長安四大汽車品牌，擁有四家4S店和一個綜合品牌展廳，年營業收入超億元，是煙臺海陽市最早和最大的汽車經銷企業。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">作為一家四線城市的小型經銷商企業，海嘉原有的管理模式相對比較傳統、粗放：管理分析的數據來源主要是廠家DMS系統，財務單據依靠手工填報，準確性和真實性難以保證，且統計全盤數據費時費力，無法實時了解業務情況……隨著市場競爭的不斷加劇，海嘉不得不重視并開始解決內部管理問題，以轉型求發展。2018年初，海嘉開始借助數字化工具對業務流程進行了重組優化，通過接入車商悅和金蝶云系統，打通業務與財務之間的數據共享，實現信息管理的一體化建設，完成了從粗放式到精細化管理的轉變。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">01</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">強化資金管理</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">由于過去采用的是手工記賬，想反查資金來源非常復雜、效率低下。在運用車商悅系統后，企業資金來向可追溯到源頭，再結合金蝶云，管理層能清晰的掌握資金的來龍去脈，資金風險得以降低，企業的資金利用率也得到提高。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">02</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">業財數據一體</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">過去，業務部門和財務部門之間相互獨立、口徑不同，財務提供數據的真實性和準確性可能會受到業務端的質疑。現在通過車商悅系統，業務、財務數據在同一平臺上抓取，提高了上報數據的準確性，出現問題時也可以快速定位，大大提高財務人員工作效率。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">03</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">精細庫存管理</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">以前海嘉整車入庫、整車出庫等都是手工記帳，難以保證及時入賬；配件出入庫業務量大，一般是只記總帳，財務上沒有單獨的明細記錄，只能借助廠家的DMS系統查看數據。而現在，依靠車商悅系統對業務流程的實時動態監控，財務管理不再僅限于事后核算，而是可以在業務流程中加強管控，及時發現配件庫存過高、商品車庫齡長、銷售環節呆賬等問題，提前規避風險并解決問題。當精細化管理達到一定程度后，不僅可以提高庫存周轉率，減少資金的占用成本，也避免了一些不規范的人為操作，管控能力大大加強。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">04</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">規范業務流程</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">過去，海嘉的前端銷售會給客戶贈送一些保養套餐券，但這些套餐券沒有相關的項目和配件明細，售后部門也很難及時了解送券的情況。業務流程不規范、跨部門的信息傳遞滯后，使得公司管理層很難掌握套餐券的使用進展。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">現在借助車商悅，海嘉對贈送套餐券的業務流程進行重新梳理，操作上進行了四步規范，讓系統取代人工，加速售前售后之間的信息傳遞，實現了內部管理的優化。</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 2px; text-align: justify; white-space: normal; position: static; box-sizing: border-box;"><section style="padding: 10px; display: inline-block; width: 460px; border: 1px solid rgb(95, 156, 239); box-shadow: rgb(204, 204, 204) 3px 3px 4px; box-sizing: border-box;"><section powered-by="xiumi.us" style="box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">規范1：</strong>售后前臺制定套餐項目和配件明細。</p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">規范2：</strong>銷售訂單綁定套餐，同時加載到客檔。</p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">規范3：</strong>客戶進店使用套餐時，維修開單可以直接從客檔調出客戶套餐。</p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">規范4：</strong>客檔實時記錄套餐的購買次數、使用次數、剩余次數。</p></section></section></section><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p></p><section powered-by="xiumi.us" style="color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 2px; text-align: justify; white-space: normal; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section powered-by="xiumi.us" style="margin-top: 0.55em; margin-bottom: 0.55em; color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 2px; text-align: justify; white-space: normal; position: static; box-sizing: border-box;"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="padding-left: 0.5em; line-height: 2.16em; width: 2em; height: 1em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; clear: none; box-sizing: border-box;">05 </p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); box-sizing: border-box; height: 0px; border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important;"></section></section><section style="margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; padding: 0.2em 0.3em; float: left; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="margin-left: 2px; padding-right: 5px; padding-left: 1.5em; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">數據賦能決策</strong></p></section></section></section></section><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">以往查看經營數據，需要各店分別上報統一匯總，時間跨度長，錯誤率高，且缺少與數據相對應的明細化記載，集團管理層很難準確了解企業的經營狀況。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅系統通過對信息格式的規范化、傳遞渠道的固定化以及預警提醒功能，讓海嘉各門店管理者可以隨時查看收入、毛利、銷量、庫存、在修件、保險理培等數據，及時掌握自身業務目標達成進度。同時海嘉的管理層也可以借助多維度的匯總表和分析表，實時掌握全公司的各項經營數據，并進行及時處理與分析，從而更好地做出決策判斷。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span></section><section style="clear: both; box-sizing: border-box; height: 0px;"></section><section style="margin-top: 3px; box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; border: 1px solid rgb(95, 156, 239); float: left; box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span> </section><section style="clear: both; box-sizing: border-box; height: 0px;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅系統上線的這一年多以來，海嘉的數字化轉型取得了顯著成效，基本實現了流程優化、管控加強、效率提升的戰略目標，進一步夯實了海嘉在本地汽車經銷行業的領軍地位，在車市寒冬中持續穩步前進。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box; width: 7em; height: 7em; display: inline-block; vertical-align: bottom; border-radius: 100%; border-width: 5px; border-style: solid; float: left; margin-right: 5px; box-shadow: rgba(1, 169, 216, 0.3) 1px 1px 2px; border-color: white; background-position: center center; background-repeat: no-repeat; background-size: cover; overflow: hidden; background-image: url("https://img.xiumi.us/xmi/ua/25Cws/i/3b2ea218f2f8e3591c7bba09957f0510-sz_360006.jpg?x-oss-process=style/xmorient");"><section style="height: 100%; overflow: hidden; line-height: 0; vertical-align: middle; max-width: 100%; box-sizing: border-box;"><img style="width: 100%; height: 100%; opacity: 0; box-sizing: border-box;" data-ratio="1" data-w="1080" _width="100%" src="https://img.xiumi.us/xmi/ua/25Cws/i/3b2ea218f2f8e3591c7bba09957f0510-sz_360006.jpg?x-oss-process=style/xmorient"/></section></section><section style="border-color: white; background-color: rgba(202, 206, 211, 0.23); padding-left: 10px; padding-right: 10px; padding-bottom: 10px; margin-left: 3.5em; border-style: dotted; border-width: 1px; border-radius: 0.3em; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="padding-top: 15px; padding-bottom: 15px; margin-top: 2em; color: rgb(76, 76, 76); font-size: 14px; box-sizing: border-box;" powered-by="xiumi.us"><p style="clear: none; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“有金蝶車商悅系統和車商悅技術人員的大力支持作為基石，有公司管理者堅定數字化轉型的決心和全體員工的共同努力，海嘉數字化轉型成功驅動了內部管理的提升，和自身競爭力的增強。希望車商悅系統能為我們的持續發展不斷賦能！”</p><p style="text-align: right; clear: none; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="box-sizing: border-box;"><strong style="box-sizing: border-box;">——海嘉運營總監 弭純麗</strong></span></p></section></section></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section>